The online portion of the dating services industry makes up one third of the total revenues with $304 million in 2002. The target demographic for these services are the 83 million Americans that are between 19 and 45 and single. They have received a significant increase in the number of single women in their thirties and forties searching for a connection through a very impersonal medium. This trend has been on the rise since September 11th, an event which made people realize how important life is and how personal attention can ad to your life. That may be why almost 40% of frequent users are already married. 2-3% of Internet users visit these sites and 60-70% of those say they have made long-lasting friendships from their encounters.